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IRFU Strategic Plan

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    IRFU Strategic Plan

    Link to it off the following page doesn't work for me ..

    http://www.irishrugby.ie/info_strategic_plan.html

    anybody got a copy or working link?

    cheers


    #2
    try this http://www.irishrugby.ie/pdf/strategic_plan.pdf
    Excellence is hard to keep quite - Sherrie Coale

    Comment


      #3
      Without looking, can I guess?

      "Change nathin', in case we break it!"

      Am I right?

      Munster - Incessant Perfervidity
      "Ireland Will Choke" - Jeremy Guscott

      Comment


        #4

        This is what success looks like and what the plan sets out to achieve:
        • Strong, dynamic, viable and vibrant schools, clubs, universities/colleges - each with its own
        development programme, assisted by IRFU expertise.
        • More adults registered playing the game.
        • Ireland consistently ranked as one of the top 4 teams in the World and reaching the semi-finals of the
        2007 RWC.
        • Winning at least one 6 Nations Championship.
        • Finishing at least in the runner-up position in 3 out of 4 seasons of the 6 Nations Championship.
        • Winning the European Rugby Cup once and winning two Celtic Leagues.
        • 1,500 registered coaches at all levels.
        • 500 qualified referees.
        • A vibrant and growing international supporters network with members all over the world.
        • Rebranding and greater marketing of Irish rugby at home and abroad.

        Comment


          #5

          The key indicators to measure progress in achieving these goals by 2007 are:
          Goal Key Indicators
          Ireland In The Top 4 In The World • Ireland in the semi-finals of the 2007 RWC.
          • Ireland winning at least one 6 nations title.
          • Winning the ERC once and 2 Celtic Leagues and cups.
          • Irish U21s to win the Six Nations tournament at least once
          and reach the semi-final of RWC at least once.
          • Irish U19s to win RWC once and reach at least semi finals
          once.
          • New high performance system established.
          • Regional academies operational.
          • Sufficient Irish professional players recruited annually.
          • More world class Irish coaches.
          • Irish players of comparable physical standard at U19, 21 and
          senior levels to top 5 countries in the world.
          Revitalising The Game In Ireland • 100,000 players registered at foundation, club, schools
          and 3rd levels.
          • 203 affiliated clubs.
          • 700 adult teams.
          • 450 youth teams.
          • 680 mini rugby teams.
          • 260 affiliated secondary schools.
          • 500 affiliated primary schools.
          • 1,500 registered coaches at all levels.
          • 500 qualified referees.
          • 75% clubs participating in the club development programme.
          • New senior competition model in place.
          Facilities • National stadium 75% completed.
          • Improved training facilities for the national team.
          • Plans agreed to upgrade 3 provincial grounds and training
          facilities.
          • Every senior club with a long term facility programme in
          place.
          • 75% of junior clubs with a facility plan agreed.
          Commercial • IRFU income increased from €37.35m to €46.35m.
          Marketing • Integrated approach to marketing within IRFU and Branches.
          • 3m annual visits to the website.
          • High recognition of Irish rugby brand.
          • 30,000 members of international supporters club.
          • Increased attendances at events.
          • More registered players and participants.
          Financial • Operating deficit eliminated.

          Comment


            #6

            Creating A New Governance Framework For The IRFU
            Over the past 13 months the IRFU have made a number of key changes to its governance model in order to
            successfully progress the development and implementation of the strategic plan. This has been done with
            the total support of the IRFU Council at the last AGM in June 2003 and in conjunction with the IRFU
            Committee. The new model is:
            These changes include:
            IRFU Management Committee
            Establishing the role of the IRFU Management Committee to:
            • Focus on establishing the vision, mission, values and ethical standards.
            • Confirm policies.
            • Monitor the implementation of these policies.
            IRFU Management Committee
            Establishment of a new Management Committee to:
            • Identify the strategic direction and policies of the IRFU.
            • Oversee the implementation of strategies and plans.
            • Oversee the implementation of IRFU policy and achieving key targets.
            • Report to the IRFU Committee on a regular and timely basis.
            • Establish sub-committees as required, with the approval of the IRFU Committee.
            The IRFU appointed John Hussey to the position of Chairman of the Management Committee for an initial
            3-year period.
            IRFU Standing Committees
            Setting up 4 Standing Committees ie Domestic Game, Professional Game, Marketing / Commercial and
            Finance to:
            • Advise on policy in the relevant strategic area.
            • Review and monitor the implementation of our policies and strategies.
            • Approve and monitor clear annual plans and targets for their respective areas.
            • Using their expertise and influence to support the staff in the implementation of work programmes.
            • Communicate and liaise with the Branches on developments.

            Comment


              #7

              Originally posted by who?
              Without looking, can I guess?

              "Change nathin', in case we break it!"

              Am I right?
              To be honest that's quite unfair. The Strategic Plan set out fairly lofty goals and in fairness we seem to be most of the way to having a chance to complete them. We complain in Ireland enough about people not aiming high enough but this isn't one of those cases.
              Kiva - Loans That Change Lives

              Comment


                #8

                Originally posted by daveirl
                To be honest that's quite unfair. The Strategic
                Plan set out fairly lofty goals and in fairness we seem to be most of
                the way to having a chance to complete them. We complain in Ireland
                enough about people not aiming high enough but this isn't one of those
                cases.


                It was a tongue in cheek remark, rather than a cut at the IRFU.



                To be fair, those goals were optimistic at the time, but have been proven to be more or less correct. The one area where I think the IRFU may have sold Irish rugby short (I haven't read the entire document to see if it was mentioned) was the new LR being 50K capacity. Given the fact that so much of the union's revenue comes from the 6N and November internationals, spending so much money on a ground that won't increase the revenue it can generate; may prove short-sighted.

                Plus, without that increase in size, it's going to be difficult to see how they can increase the international supporter base as they plan, given the way tickets are already being snapped up.

                Munster - Incessant Perfervidity
                "Ireland Will Choke" - Jeremy Guscott

                Comment


                  #9
                  Very valid points but to be honest I given the hassle they are getting from residents trying to get 40-50k the hassle of getting 70k or so would be crazy. And of the course the poofball probably messed things up too. Much easier to get to 70k or so with terracing...
                  Kiva - Loans That Change Lives

                  Comment


                    #10

                    Originally posted by daveirl
                    Very valid points but to be honest I given the hassle they are getting from residents trying to get 40-50k the hassle of getting 70k or so would be crazy. And of the course the poofball probably messed things up too. Much easier to get to 70k or so with terracing...
                    Fair enough, I suppose. I'd have happily settled for 60K; which would meant a 20% increase in gate revenue (without, I'm guessing, a 20% increase in the construction costs). Bearing in mind none of these plans mean anything if we don't have the money to finance them, it's just a tad worrying that there's no scope for growth in revenue from the international arena other than jacking the ticket prices up - which I believe will happen if Ireland have any measure of success in the forthcoming 6N and WC.

                    I'll have to have a read through the entire document, and see too what plans they have for Connacht going forward.
                    Munster - Incessant Perfervidity
                    "Ireland Will Choke" - Jeremy Guscott

                    Comment


                      #11
                      I suppose they'll have increased revenue anyway. Seats are worth more than terracing and there'll be more corporate entertainment space?
                      Kiva - Loans That Change Lives

                      Comment


                        #12


                        I would also expectt that hospitality income would also increase as would sponsor and advertising revenues


                        An other factor in the equation is use of the ground for football Internationals and the size of crowd that those matches would achieve to maximise spectator enjoyment


                        Which is lost in a half full ground

                        Comment


                          #13
                          What about stadium ownership? The IRFU used to own it buthas the FAI now 50% share in it? If yes, what did the IRFU gain?

                          Comment


                            #14


                            The IRFU should concentrate in going to non-rugby areas too. This would help in the long term by giving kids a chance to play the game.

                            Comment


                              #15
                              Dropkick I believe the IRFU got 3.5million for underage development. I know they used Community Games participation figures for this submission. Unfortunately CG gets practically no official help but it has lead to the setup of new clubs in Munster including Estuary, Ballyhoura and the most recent West Clare.

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