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    Another blow for Scotish rugby



    Famous Grouse pulls plug on SRU sponsorship deal;Rugby union
    <DIV =LeadPara>Finances at Scottish Rugby have been dealt a Pounds 1 million blow after Famous Grouse, the team sponsor for the past 16 years, failed to renew its deal with the union which runs out at the end of the World Cup in October. The drinks company will keep a relationship with the union, though at a much lower level. </DIV>
    <DIV =LeadPara>It means that the union is now on the hunt for a main team sponsor and though the timetable is not critical because the existing deal has about five months to run, the fact is that when the same organisation found itself without a title sponsor for its domestic leagues, it took more than a year to fill the void. </DIV>
    <DIV =TailParas>The national side, however, should be a more saleable commodity and in a statement issued yesterday, the union claimed that it was in a position to start talks with a number of prospective partners. </DIV>
    <DIV =TailParas>Famous Grouse was the first company to get involved in rugby team sponsorship when it completed a deal with the Scottish international side just before they set off for New Zealand as grand slam champions in 1990. The deal was certainly the longest in rugby, and possibly the longest in all sport. </DIV>
    <DIV =TailParas>Bill Farrar, the group sales and marketing director, yesterday explained the reason for pulling out of the headline role - the last time the logo will appear on Scotland shirts is during the August warm-up games for the World Cup. </DIV>
    <DIV =TailParas>"The Scotch whisky industry has evolved over the past 16 years and there are now a number of international opportunities for growth that require investment," he said. "We feel it is an appropriate time to stand aside from the highprofile association with the shirt and allow Scottish Rugby to explore other potential opportunities in this area." </DIV>
    <DIV =TailParas>With the union running a Pounds 23 million overdraft, losing such a significant sponsor makes life uncomfortable and it now has to try to find a replacement prepared to match not only the Pounds 1 million put in by Famous Grouse, but also the back-up marketing that raises the profile of both the company and the sport. </DIV>
    <DIV =TailParas>In the case of Famous Grouse, that nearly doubled the firm's investment. </DIV>
    <DIV =TailParas>The company is not pulling out altogether, however, but is maintaining a link as the "official spirit partner" of the union at about a tenth of the cost it had been putting in under the previous deal. It is understood that the terms of that relationship also preclude the union from striking a deal with any rival whisky company. </DIV>
    <DIV =TailParas>"Famous Grouse and Scottish Rugby will work closely throughout the agreement to ensure a smooth and seamless transition, until such time as the new shirt sponsor is announced," the statement said. </DIV>
    <DIV =TailParas>(c) Times Newspapers Ltd, 2007 </DIV>
    <DIV =TailParas>(c) 2007 Times Newspapers Limited. All rights reserved </DIV>
    Seas suas agus troid!

    #2


    the debtors will be getting tetchy now. wonder will the scottish government be able to help them out if things get worse or is that against EU regulations
    "Some people don't know their easy lives... I wouldn't be so ungrateful" - Fiacre Ryan - #AutismAndMe

    Comment


      #3
      Storm in a teacup.
      My computer thinks I'm gay
      What's the difference anyway
      When all the people do all day
      Is stare into a phone

      Comment


        #4


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        Feck the EU. If it gets that bad, the government should step in.
        "Isn't it enough to see that a garden is beautiful without having to believe that there are fairies at the bottom of it too ?" - Douglas Adams

        Comment


          #5


          The scots must be feeling pretty low in spirits.
          Excellence is hard to keep quite - Sherrie Coale

          Comment


            #6
            Originally posted by McCloud


            The scots must be feeling pretty low in spirits.


            "Some people don't know their easy lives... I wouldn't be so ungrateful" - Fiacre Ryan - #AutismAndMe

            Comment


              #7
              Originally posted by Hugged Rugger
              Originally posted by McCloud


              The scots must be feeling pretty low in spirits.




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              Jesus McCloud, thats almost poetry. [img]smileys/lol.gif[/img]
              "Isn't it enough to see that a garden is beautiful without having to believe that there are fairies at the bottom of it too ?" - Douglas Adams

              Comment


                #8
                Originally posted by jmccoy
                Originally posted by Hugged Rugger
                Originally posted by McCloud


                The scots must be feeling pretty low in spirits.




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                //->


                Jesus McCloud, thats almost poetry. [img]smileys/lol.gif[/img]


                Well with all thebad newsflying about the scots do have alot to grouse about.
                Excellence is hard to keep quite - Sherrie Coale

                Comment


                  #9
                  Originally posted by McCloud
                  Originally posted by jmccoy
                  Originally posted by Hugged Rugger
                  Originally posted by McCloud


                  The scots must be feeling pretty low in spirits.




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                  //->


                  Jesus McCloud, thats almost poetry. [img]smileys/lol.gif[/img]


                  Well with all thebad newsflying about the scots do have alot to grouse about.

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                  [img]smileys/lol.gif[/img]Poor feckers. I sincerely hope things improve for them.
                  "Isn't it enough to see that a garden is beautiful without having to believe that there are fairies at the bottom of it too ?" - Douglas Adams

                  Comment


                    #10


                    I hope so. Scotish rugby is needed for the health of the NH competions.
                    Excellence is hard to keep quite - Sherrie Coale

                    Comment


                      #11
                      Originally posted by McCloud


                      I hope so. Scotish rugby is needed for the health of the NH competions.

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                      I agree, but I think we could do without their referees ! [img]smileys/biggrin.gif[/img]
                      "Isn't it enough to see that a garden is beautiful without having to believe that there are fairies at the bottom of it too ?" - Douglas Adams

                      Comment


                        #12
                        Would the IRFU give them a Dig Out[img]smileys/questi&#111;n.gif[/img]

                        Comment


                          #13


                          Originally posted by jmccoy
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                          //->Feck the EU. If it gets that bad, the government should step in.

                          Don't think the EU would object if the Scottish govt. decided to indirectly "sponsor" the SRFU through say the Scottish Tourism Board or something else (if there is any left) that is still in public ownership in the UK/Alba . Sure come to think of it aren't Perpignan sponsored by their regionalgovernment.

                          Comment


                            #14
                            Originally posted by Hoof Hearted


                            Originally posted by jmccoy
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                            //->Feck the EU. If it gets that bad, the government should step in.

                            Don't think the EU would object if the Scottish govt. decided to indirectly "sponsor" the SRFU through say the Scottish Tourism Board or something else (if there is any left) that is still in public ownership in the UK/Alba . Sure come to think of it aren't Perpignan sponsored by their regionalgovernment.

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                            //->




                            Never knew that. Interesting.
                            "Isn't it enough to see that a garden is beautiful without having to believe that there are fairies at the bottom of it too ?" - Douglas Adams

                            Comment


                              #15
                              suppose the irish gov give sporting grants so there shouldnt be an issue
                              "Some people don't know their easy lives... I wouldn't be so ungrateful" - Fiacre Ryan - #AutismAndMe

                              Comment

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