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    IRB to change it's name

    To "World Rugby"

    http://www.irb.com/newsmedia/mediazo...me+world+rugby

    Doesn't sound right does it.

    #2
    The World Rugby Rugby World Cup will be pretty catchy all right.

    Comment


      #3
      Originally posted by HenryFitz View Post
      The World Rugby Rugby World Cup will be pretty catchy all right.
      Wait until they sponsor the Nigels' cup and World Rugby European Champions Kup it.
      Good things happen to those who wait, though mostly much too late.

      Comment


        #4
        Every time I hear this kind of "rebranding exercise" I wonder which of the Board members have a relative/pal/lover in the Logo business, the Stationery business, the "morkeshing" racket etc. .

        No doubt there will have to be a Mission Statement.

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          #5
          Originally posted by Piquet View Post
          Every time I hear this kind of "rebranding exercise" I wonder which of the Board members have a relative/pal/lover in the Logo business, the Stationery business, the "morkeshing" racket etc. .

          No doubt there will have to be a Mission Statement.
          Brett Gospor (CEO) - his bio

          http://en.wikipedia.org/wiki/Brett_Gosper

          Titbit from his bio: Gosper was the author of the world-wide brand slogan "Let's Make Things Better"

          Comment


            #6
            About time. The Irish Republican Brotherhood brand is very dated.

            Comment


              #7
              Originally posted by Piquet View Post
              Every time I hear this kind of "rebranding exercise" I wonder which of the Board members have a relative/pal/lover in the Logo business, the Stationery business, the "morkeshing" racket etc. .

              No doubt there will have to be a Mission Statement.
              As exercises in spending money go, this is so ****ing pointless it verges on the child-proof.
              Ceterum censeo INM irrumandum esse.

              Comment


                #8
                Well someone has to spent all the sponds they are going to make at the Wurdle Cup ..
                Please support Milford Hospice. Click here to donate.

                Comment


                  #9
                  Pretty common process at the moment. The English Sports Council became Sport England in brand terms a few years ago.

                  I think the idea is that organisations responsible for growing participation, commercial development etc should sound less like regulatory bodies.

                  Not sure it makes a whole bundle of difference though.
                  "We will not walk in fear, one of another. We will not be driven into an age of unreason if we dig deep into our history and remember we are not descended from fearful men" Edward R Murrow

                  "Little by little, we have been brought into the present condition in which we are able neither to tolerate the evils from which we suffer, nor the remedies we need to cure them." - Livy


                  "I think that progress has been made by two flames that have always been burning in the human heart. The flame of anger against injustice and the flame of hope that you can build a better world" - Tony Benn

                  Comment


                    #10
                    It's a pointless exercise in wasting funds. Touch of the Nigel's off of it.
                    "Isn't it enough to see that a garden is beautiful without having to believe that there are fairies at the bottom of it too ?" - Douglas Adams

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                      #11
                      Might seem pointless to us in the Rugby world but I think there may be a better brand to use in growing the game in the 99% of the globe that doesn't have a clue about the sport.

                      Saying that, my own company did a re-branding a while back and 'branding experts' opened my eyes to the fact that when computers take over the labour force we will find ways of inventing absolutely pointless jobs for people.
                      "There are probably more annoying things than being hectored about African development by a wealthy Irish rock star in a cowboy hat, but I can't think of one at the moment"

                      Paul Theroux

                      Comment


                        #12
                        http://www.worldrugby.org/news/37400




                        IRB becomes World Rugby as new brand is launched
                        World Rugby has officially launched with the unveiling of its logo and brand, bringing to a close the 2014 World Rugby Conference and Exhibition in London on Tuesday.

                        World Rugby has officially launched with the unveiling of its logo and brand, bringing to a close the 2014 World Rugby Conference and Exhibition in London on Tuesday.

                        At the heart of the brand is a distinctive positioning, expressed visually through a modernised and progressive logo that embodies World Rugby’s mission statement to grow the game globally, retaining a link to the organisation’s heritage through its blue and green colour scheme.

                        With Rugby continuing to inspire and engage new audiences and players around the world, the launch is the culmination of a rebranding process undertaken with the assistance of FutureBrand.

                        The new expression of the brand, reflected in the new name and visual identity, aims to deliver the federation’s mission to build a stronger connection with fans, players and commercial partners. Ultimately engaging new audiences worldwide.

                        The new visual identity is being rolled out across the federation’s portfolio of digital properties, including the new worldrugby.org and @worldrugby platforms. It will make its event debut on match official jerseys this weekend

                        World Rugby Chairman Bernard Lapasset said: "Global Rugby participation has boomed by more than two million to 6.6 million players over the past four years, driven by the commercial success of Rugby World Cup, World Rugby’s development strategies and record investment, strong and vibrant Unions and Rugby’s re-inclusion in the Olympic Games."

                        "Today’s launch embodies our mission statement to grow the global Rugby family beyond our traditional family and fan base and reflects the federation’s evolution from Rugby regulator to Rugby inspirer."

                        Launching the brand, World Rugby Chief Executive Brett Gosper said: "In an incredibly competitive global entertainment and sporting marketplace, Rugby must continue to appeal to those who know and love the sport and its heritage, while attracting, engaging and inspiring those who have no connection with the sport across multiple cultures and languages around the world."

                        "Supported by a new name, a distinctive, optimistic and progressive new brand, and clear character-building values World Rugby collectively has the ingredients and tools to do just that. We want everyone to feel connected with the sport and Rugby’s ongoing success story."

                        "Our new brand certainly stands out and enables us to promote our consumer-facing properties in a way that they will be more appealing and impactful to the sport’s growing global fan base,"

                        The rebrand will have no impact on Rugby World Cup 2015 branding or positioning, which will remain as it is with its iconic logo throughout the current event cycle.

                        The announcement brought to a close a hugely successful World Rugby Conference and Exhibition in London, which brought together more than 700 delegates from 60 nations over two days of thought-provoking workshops and panel sessions covering some of the biggest topics in Rugby from player welfare and integrity to the future of Rugby World Cup and delivering an outstanding Rugby Sevens event at Rio 2016.

                        Comment


                          #13
                          Originally posted by Drick View Post

                          At the heart of the brand is a distinctive positioning, expressed visually through a modernised and progressive logo that embodies World Rugby’s mission statement to grow the game globally, retaining a link to the organisation’s heritage through its blue and green colour scheme.
                          W@nkology.
                          Tis but a scratch.

                          Comment


                            #14
                            Originally posted by mr chips View Post
                            W@nkology.
                            Ceterum censeo INM irrumandum esse.

                            Comment


                              #15
                              Five tries nominated for IRPA try of the year 2014
                              http://www.youtube.com/watch?v=VGnbdhhn1wA

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