Hopefully this is a success for Argentinian rugby. I travelled extensively throughout Argentina last year, rugby is for the most part an unknown sport outside of Buenos Aires. I met one bloke from Rosario who was familiar with the game, nobody else had heard of it outside of BA. It's still very much viewed as an elitist sport among the Portenoes of Buenos Aires - almost up there with the polo.
Hope it proves a succesful venture for them.